Commercial

Orbital

2026

The Shape of Tomorrow

A launch commercial that makes advanced technology feel human and within reach.

Illuminated skyscrapers and elevated highways at night in the city of Shanghai
Project Overview

From brief to final frame.

01

The brief

Orbital needed a launch spot for its new platform that would speak to people, not just specifications.

01

The brief

Orbital needed a launch spot for its new platform that would speak to people, not just specifications.

02

The idea

We built the film around everyday moments that quietly change when technology works the way it should.

02

The idea

We built the film around everyday moments that quietly change when technology works the way it should.

03

The result

A 60-second hero commercial with 30, 15, and 6-second cutdowns for broadcast and paid social.

03

The result

A 60-second hero commercial with 30, 15, and 6-second cutdowns for broadcast and paid social.

Creative Approach

Make the future feel familiar.

A cool, controlled palette met warm human performances, with precise camera moves that mirror the clarity of the product itself.

people walking on walkway during nighttime

01 — City lights after the last meeting.

aerial view of city buildings during night time

02 — Where precision meets people.

Illuminated skyscrapers and elevated highways at night in the city of Shanghai

03 — The quiet moment the future arrives.

Credits

The crew behind the film.

Client

Orbital

Direction

Alex Morgan

Production

VistaFilm

Cinematography

Riley Chen

Edit

Taylor Brooks

Have a story like this? Let’s talk.

Tell us about the idea, the audience, and the feeling you want to leave behind.

Have a story like this? Let’s talk.

Tell us about the idea, the audience, and the feeling you want to leave behind.

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