A Different Perspective

A campaign film that invites viewers to see familiar spaces in an entirely new light.

From brief to final frame.

Monochrome wanted a seasonal campaign that showed how design changes the way we experience everyday spaces.

Monochrome wanted a seasonal campaign that showed how design changes the way we experience everyday spaces.

We used shifting viewpoints and graphic framing so each scene reveals something unexpected on a second look.

We used shifting viewpoints and graphic framing so each scene reveals something unexpected on a second look.

A campaign film, six social-first edits, and a library of stills for print and out-of-home.

A campaign film, six social-first edits, and a library of stills for print and out-of-home.

Strong geometry, deliberate symmetry, and a restrained palette turned architecture into the main character.

01 — Lines that lead the eye.

02 — Light as a building material.

03 — The space between the walls.

Client

Direction

Production

Cinematography

Edit

Tell us about the idea, the audience, and the feeling you want to leave behind.

Start a project

Tell us about the idea, the audience, and the feeling you want to leave behind.

Start a project